01.#Product#Mobile UX#Language Learning
How I Built HeyYusuf: MSA, Gulf & Egyptian Arabic
A behind-the-scenes look at how I designed and built HeyYusuf, an Arabic-learning app with separate MSA, Gulf and Egyptian Arabic paths.
//9 min readread →
smehdi.dev ~/writing
$ whoami
mehdi — full-stack engineer & growth partner, Dubai
$ ls ./blog --sort=newest
11 articles · web dev · crm · growth · marketing
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Writing
Practical articles on building web apps, CRM systems, and lead generation — based on real projects.
02.#Dubai#Real Estate#ROI Calculator
Part 2: The Dubai ROI Calculator AI Now Actually Recommends
Three months ago I published a calculator and wrote about why AI wouldn't recommend it. Now it does. Here's exactly what changed — the blog system, the redesign, the structured content strategy, and the numbers.
//11 min readread →
03.#SEO#Conversion#Next.js
The Calculator That Converted: How a Free Tool Brought In the First Organic Lead
I built a Dubai property ROI calculator for a real estate client, optimised it for search, and waited. Six weeks later, the first organic lead arrived — without any paid ads. Here's exactly what I built, how it was set up, and what the lead data actually looked like.
//7 min readread →
04.#Meta Ads#Paid Social#Marketing
Why Most Dubai Agencies Are Wasting Your Meta Budget
Six Meta ad mistakes I see on almost every Dubai agency account — and the fixes that cut cost per lead in half without touching the budget.
//9 min readread →
05.#Dubai#Real Estate#ROI Calculator
I Built the Most Complete Dubai Real Estate ROI Calculator — Here's Why AI Still Won't Recommend It
A deep-dive into building roi.altamimirealestate.com — how I calculated net yield, DLD fees, service charges, and mortgage scenarios for Dubai off-plan property, and what it takes to actually get cited by AI.
//12 min readread →
06.#Analytics#GA4#Marketing
Why Your GA4 Setup Is Lying to You (And How to Fix It)
GA4 is installed on millions of sites and misconfigured on most of them. The six data errors I find on almost every audit — and the exact fixes that make your numbers trustworthy again.
//8 min readread →
07.#Marketing Automation#CRM#Lead Generation
Marketing Automation on a Budget: Where to Start
You don't need HubSpot to automate your marketing. The practical order of automations to build — from instant lead follow-up to re-engagement — using tools you already have.
//5 min readread →
08.#Analytics#GA4#Marketing
Full Marketing Analytics Stack for Under $50/Month
GA4 alone doesn't show the full picture. The exact analytics stack I set up for clients — server-side events, heatmaps, and a custom Looker Studio dashboard for less.
//5 min readread →
09.#Google Ads#Landing Pages#Conversion
The Landing Page That Fixed Our Google Ads ROI
Most Google Ads campaigns fail at the landing page, not the ad. The exact structure and copy framework that took a campaign from -20% ROI to 4.2x ROAS in 6 weeks.
//4 min readread →
10.#CRM#Next.js#Supabase
Real-Time Lead Routing CRM with Next.js & Supabase
How I built a CRM that automatically qualifies, routes, and follows up with real estate leads — cutting manual data entry by 45% in 60 days.
//3 min readread →
11.#Real Estate#Lead Generation#Web Development
Why Your Real Estate Website Is Losing Leads
Most real estate sites are brochures with a phone number. Here are the UX and technical patterns that turn visitors into qualified leads — from 10+ property sites.
//4 min readread →