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mehdi — full-stack engineer & growth partner, Dubai
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9 articles · web dev · crm · growth · marketing
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Practical articles on building web apps, CRM systems, and lead generation — based on real projects.
I built a Dubai property ROI calculator for a real estate client, optimised it for search, and waited. Six weeks later, the first organic lead arrived — without any paid ads. Here's exactly what I built, how it was set up, and what the lead data actually looked like.
Six Meta ad mistakes I see on almost every Dubai agency account — and the fixes that cut cost per lead in half without touching the budget.
A deep-dive into building roi.altamimirealestate.com — how I calculated net yield, DLD fees, service charges, and mortgage scenarios for Dubai off-plan property, and what it takes to actually get cited by AI.
GA4 is installed on millions of sites and misconfigured on most of them. The six data errors I find on almost every audit — and the exact fixes that make your numbers trustworthy again.
You don't need HubSpot to automate your marketing. The practical order of automations to build — from instant lead follow-up to re-engagement — using tools you already have.
GA4 alone doesn't show the full picture. The exact analytics stack I set up for clients — server-side events, heatmaps, and a custom Looker Studio dashboard for less.
Most Google Ads campaigns fail at the landing page, not the ad. The exact structure and copy framework that took a campaign from -20% ROI to 4.2x ROAS in 6 weeks.
How I built a CRM that automatically qualifies, routes, and follows up with real estate leads — cutting manual data entry by 45% in 60 days.
Most real estate sites are brochures with a phone number. Here are the UX and technical patterns that turn visitors into qualified leads — from 10+ property sites.